![](https://alterstudio-website.s3.amazonaws.com/uploads/images/Individual-projects/Peddle/shot1-131231.jpg)
![](https://alterstudio-website.s3.amazonaws.com/uploads/images/Individual-projects/Peddle/exterior-street-edit-copy.jpg)
![](https://alterstudio-website.s3.amazonaws.com/uploads/images/Individual-projects/Peddle/table-131355-1.jpg)
![](https://alterstudio-website.s3.amazonaws.com/uploads/images/Individual-projects/Peddle/chairs-131530.jpg)
![](https://alterstudio-website.s3.amazonaws.com/uploads/images/Individual-projects/Peddle/detail1-5153.jpg)
![](https://alterstudio-website.s3.amazonaws.com/uploads/images/Individual-projects/Peddle/conference-131481.jpg)
Overview
Originally built in the 19th century as general store with a fourth floor and new façade (added in the 1940s), the Buttrey Building housed a variety of offices before falling into disrepair. Its raw condition provided an unusual opportunity in downtown Austin, Texas for the new, 7,800-square foot headquarters of Peddle, LLC.
The building's intrinsic character inspired a specific type of renovation to the top floor: a renovation that supports a company ethos of creativity and possibility; a renovation that is able to expand to accommodate plans for rapid growth. Standard partitions and lay-in ceilings were removed to reveal the building’s original cobbled-together structure, which in turn serves as a raw frame for the new space. A lower ceiling defines a service zone and hosts new mechanical systems. Three ‘rooms’ are inserted—a large and a small conference room and a kitchen—around which the working space flows freely. Distinct lighting arrays help characterize different areas of the office, while a 16-foot sliding wall further allows for space to be redefined as the need arises.
with Joel Mozersky Design